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You need to know where your potential customers are and what their characteristics are. Define your customers' personalities and target the leads they are most likely to buy. For example, none of the networks we mentioned may be right for you, and you may find your customer on LinkedIn. That's why choosing the right network and producing the right content and information is so important. Specify whether your type of business and marketing is more related to textual content or visual? Can you include humor in it or not?

Does the video work better or the photo? Check out all of these. Of course, it can be said with great confidence that marketing on Instagram has given very good results for Iranian businesses, and most profitable small businesses at least use this platform.

Tip: Do not forget that in social media marketing, it is very important to communicate closely with customers and you should not focus only on introducing and selling products. So be sure to leave the way of communication and interaction with customers open.

Email Marketing Is An Internet Marketing Strategy For Small Businesses

This type of marketing is very important for the success of online or offline small businesses. Email marketing promotes products and services through various electronic means such as newsletters, updates, advertisements or text messages. In this method, the email list of current and potential customers is collected, and advertising and marketing are done using email marketing tools. Choosing an email is very important in this way and you should send emails to people who are interested in receiving emails themselves and have personally entered their information on your site; Otherwise, you will not get an interesting result. Don't forget not to send spam emails.

The content of the email should be attractive and engaging; Use short and stimulating sentences and use fresh and simple designs. The content of the email can also include the introduction of new products, updates to future products or coupons and discount codes. This strategy is very effective for small businesses and especially B2B transactions.

Mobile Marketing, An Effective Digital Marketing Strategy For Small Businesses

Today, a 10-year-old child also has a mobile phone, and each person is considered an Internet and lead user. The customer experience is usually done in the same way. Yes, this is a smartphone! Users use the same phone or tablet, whether they are looking for a specific product or company or want to make comparisons between different prices and ultimately buy the product of their choice. That's why mobile marketing is so important.

Mobile marketing includes a variety of methods such as text messaging, social media, websites, email , push notifications, and apps on smartphones and tablets to reach loyal customers. Even businesses can use this method to target customers based on specific time and place. For example, when they enter the store, send them a discount code. It was interesting, wasn't it ?! Advances in technology offer you many ways. Or, for example, they can send discounts or festivals to customers who have your app via push notifications.

Tip: Of course, you need to make sure that your digital marketing strategy is right for your mobile. Because, after all, your leads and customers spend most of their time on their phones, and your strategy is very important.

Click Marketing

Buy Click Traffic and marketing or Pay Per Click (PPC) is an online advertising method in which the person or business that ordered the ad pays only if they click on the ads. There are many types of click-through ads; For example, banner ads at the top or side of the page; Video ads that appear before movies or ads that appear on mobile apps or while browsing the Internet.

Some of the benefits of click marketing are that they only pay for users to click on the ads; These ads can also target a specific geographical location. The cost of click marketing is related to the company's willingness to invest in advertising and can be very low or very high. This cost is also related to the competition for keywords, and the more important keywords that are highly competitive are selected, the higher the cost.

The last word

Here are some digital marketing strategies for small businesses. But some of the internet marketing strategies of the products are not included in this list; Because you may not have enough time and the best way is to use the most useful strategies. To get acquainted with other methods, be sure to read the articles on digital marketing in mass media. If you have any questions or comments, be sure to let us know.

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