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Social Media Trends for 2022 and Beyond


It's been a while since we entered 2022, and to date, there are approximately 3.78 billion users on social media worldwide, and that number is projected to continue to rise in the coming years. So having a strong plan for the coming years is a must for any business that wants to multiply its sales. There have been many changes in social media marketing in 2021 and knowing and implementing them in your 2022 marketing strategy will help you outperform many of your competitors. For this reason, we need to examine what social media marketing trends will be like in 2021 and what capabilities will dominate this area in the coming years. Stay with us until the end of the post.

Social media is emerging as a platform for shopping


As online shopping increased during the Corona epidemic, social media also became a popular shopping center. In fact, according to eMarketer research, the number of social media buyers in the United States has increased by 25.2% to more than 80 million people. It is also projected that this number will reach more than 100 million by 2023.

According to marketing charts, about 18 percent of American consumers pushed the "buy" button on at least one social media platform last year, while in 2019 this rate was 13%. Also 18% in 2020 a product from a Story Bought on social media, while this number in 2019 was only 12%. Young people are significantly more likely to shop on social media; Approximately 37% of 15- to 22-year-old shoppers used the "Buy social traffic" button on social media and purchased 30 products or products from social media stories.

Instagram is one of the most prominent e-commerce social media. In fact, according to Facebook statistics, 70% of consumers go to Instagram to find the product they are looking for. Also, according to business.instagram.com, approximately 90% of Instagram users follow at least one business page.

Yet Facebook remains a leading option for leading social businesses. According to about, in 2020 Facebook added virtual stores to its range of shopping tools, including Facebook Marketplace and the ads could be bought. Facebook stores allow users to create a single online store where they can purchase the product both through Facebook and Instagram. Other social networks are expected to enter the field in the future. For example, at the end of 2019, TikTok began testing product links.

As the social business space expands, so do the media platforms, which seek to adapt features that make shopping easier and more enjoyable for users. For example, Instagram now has an Instagram Checkout option that allows users to purchase from that platform without having to visit a third-party site. Social media is also likely to introduce features for easier dialogue marketing. For example, according to HubSpot data , with the help of Facebook Messenger, more than 2 billion messages per month can be exchanged between the consumer and the seller. Facebook stores allow consumers to contact businesses instantly via instant messaging, WhatsApp, or Instagram, and to shop directly through these chats.


Expand short video content

In many cases on social media, video posts perform better than static posts such as photos. Even according to research by search engine journal, in some cases it has been observed that Instagram videos attract the audience twice as much as photos. According to Cisco studies, by 2022, about 82% of online content will include video.

Surely many of you have heard the name TikTok social network or are already using it. TikTok is a social media platform dedicated to entertainment and challenge short films. According to information  released by balletomania, in the first quarter of 2020, TikTok 315 It was downloaded millions of times worldwide, setting a record for quarterly downloads among all mobile apps.

This has led other social media companies to look for more options That's why Instagram launched Instagram Reels in 2020 to compete with TikTok. Reels allows users to record and send videos in up to 30 seconds. This feature is next to two other Instagram video options, IGTV and Stories. According to a report released by conviva , the NBA found that their subscriptions to their Instagram Reel posts were in some cases twice as high as their regular video posts.

YouTube also introduced a new feature in 2020 called YouTube Shorts as a competitor to TikTok and Instagram Reels . YouTube Shorts allows users to upload 15 - second videos. Although YouTube Shorts is just the beginning; But according to tube filter , it currently has 15 billion daily views worldwide. While short-form video options are

As the number of people online increased during the corona and quarantine epidemics, the use of live broadcasts to host public events and meetings also increased. According to the verge , the live streaming industry grew 99 percent in 2020 and is expected to continue to grow until 2022. The most popular live video platform of the year, according to stream elements, was 2020 Twitch, which grew 50 percent from March to April alone and 101 percent throughout the year. It grew. Users spend approximately 1.645 billion hours a month watching movies on this platform.

Social media becomes part of everyday life


According to tint up , more than 72% of Americans were on social media by the end of 2020, up 4.3% from the previous year. Social media usage is even higher in Canada; More than 84% of Canadians report using social media. Not only is the number of social media users increasing; But the amount of time users spend on social media is also increasing.


There is also a growing trend of   social media influencers, which does not only affect how businesses deal with digital marketing; Rather, this social media trend is creating millions of small empires for people with large followers on Instagram and YouTube .

Facebook is still at the top

According to Statista , Facebook is still the most widely used social media platform in the world, followed by YouTube. Instagram and TikTok are the fifth and seventh most popular platforms in the world. So, it must be said that despite some negative press coverage, Facebook traffic growth is not slowing down.



According to data from FB Earnings Presentation and similar web, the platform currently has about 1.845 billion daily users, and in January 2021 had a total of about 23 billion visitors. In fact, according to broadband search reports, a typical user spends 58 minutes a day on Facebook. On average, a YouTube user spends about 40 minutes on the platform. YouTube has about 30 million daily users and had about 33 billion visitors in January 2021. Instagram has 500 million daily active users and had about 6 billion visitors in January 2021. The average user spends about 53 minutes on Instagram. Also based on balletomania data, the average TikTok user is Spends about 52 minutes a day on the program; While some young users spend an average of up to 80 minutes a day in this program.