The Best Email Marketing Services of the 2020s: A Comprehensive Review

Email marketing is a tried-and-true way for businesses to reach customers, drive sales, and initiate brand loyalty. While marketers may be growing weary of the endless stream of “new and improved” email services, email marketing remains an effective digital marketing tool because it’s one of the most direct ways to communicate with specific audiences. This article explores the best targete email marketing services of 2020. We’ll take you through our top picks, explain what makes them stand out from the crowd, and provide examples of successful emails from real businesses that have implemented these best practices in their own campaigns.

What is Email Marketing?

Email marketing is the practice of sending promotional emails to a list of subscribers or customers. These campaigns can range in scope from simple newsletters or announcements to fully personalized campaigns that include coupons, special offers, and more. Email marketing can be used to promote almost any business objective, including building brand awareness, increasing sales, driving traffic to a website, growing referral programs, and improving customer retention rates.

There are a ton of email marketing service providers, but the best will help you with everything from building your list to sending emails and measuring their performance. While there are plenty of options for small businesses, the landscape can be confusing for marketers looking to make a decision about which is best for their needs. This guide outlines the best email marketing services, covering everything from cost and features to the best practices that can improve your results. You’ll find helpful tips and advice to make the most of each service, even as they evolve and change over time.

Why Is Email Marketing so Effective?

Email marketing is a direct line of communication directly to your customers’ inboxes. When you send out a marketing email, it’s one-on-one: You are directly communicating with each member of your subscriber list or a segmented portion of your customer base. Because each message is customized, businesses can engage with customers on a personal level. Email marketing campaigns can be personalized based on individual customer behaviors, including what items were added to a shopping cart or what content was shared on social media. Once you collect a subscriber’s email address, you can send as many messages as you’d like. Depending on your item or service, customers may choose to receive only one type of email from you, or they may receive a continuous stream of messages.

Best Practices for Successful Email Marketing

Email Frequency - The most important thing you can do for your email marketing campaign is determine how often you’ll send messages. If they’re too frequent, they’ll come off as spammy and could put your business at risk; if they’re too infrequent, they’ll be less effective at driving sales and increasing engagement. Most industry data suggests sending between one to three emails per month.
Send emails at the right time - Another important factor in determining your email marketing success is the time when you send the messages. If you send them at the wrong time, they may get lost in the shuffle of someone’s inbox or get marked as spam. To avoid this, pay attention to your customers’ behavior and send emails at the right time.
Email subject lines matter - The next thing you should focus on is your email subject line. If you want to increase the likelihood that your emails get opened and your sales increase, you need to nail your subject lines. Focus on the key benefits of your products and highlight the main takeaway from your emails so readers want to click through and engage further with your products.

Best email marketing services: Summing up

When it comes to email marketing, it’s important to find the right service for your needs and goals. Ideally, you should look for a service that allows you to segment your list and send highly targeted emails to specific groups or individuals. While some email marketing services have a free offering, they may not allow you to send as many emails or include some of the features and functionality that you would like. Be sure to research a wide variety of options to find the best fit for your situation.

The best email marketing services will offer flexible ways to segment your customers and choose which contacts receive which emails. You should be able to easily create multiple templates and have full control over the language and content of each message. You should also be able to easily send emails to your customers — either through an online dashboard or by connecting with their existing email program.

Email Marketing Automation Services

Automating certain aspects of your email marketing is the best way to save time and stay organized. There are a variety of email automation services that allow you to create rules and triggers based on different factors. For example, you could set up an automation rule that sends an email to customers who abandoned their shopping cart on your website. Or you could create an automation rule that sends a specific email to new subscribers based on which category they fall under. These automation services allow you to save time and energy by setting up emails to be sent automatically. You can set up rules and triggers based on different factors, and they’ll be sent out accordingly. This means you don’t have to manually send emails to different groups or subscribers — the automation service will do it for you.

Email Hosting Services

Email hosting is the service provided by email service providers or ESPs. This is where your emails are stored, and these services will determine the reachability and reliability of your emails. To select an email hosting provider, you’ll want to look for a few key features. For starters, you’ll want a provider that has a high uptime. This means that your emails are accessible and working when people try to reach their inboxes. You’ll also want to look for a provider that offers multiple ports of entry. Some email hosting providers only allow you to send emails through their servers. This can lead to poor deliverability and may prevent your emails from reaching their intended recipients.

How to choose an email service provider

Choosing the right email service provider can be tough, especially when there are so many options out there. To make the process easier, follow these steps:

Start by making a list of your needs and goals. Think about what you want to accomplish with your email marketing campaigns and how many subscribers you want to reach. This will help you narrow down your options and choose a service that fits your needs.
Next, explore the different types of email service providers. There are several different types of email service providers, including cloud-based, on-premise, and transactional email providers. Once you know the types of email services available, you can start comparing them to determine which one is best for your needs.
When it comes time to make a decision, consider factors like cost, the services included, and the company’s reputation. You should also look at other companies in the same industry and see what they’re doing. This will help you stay on top of any changes or trends in the industry.

MailChimp

MailChimp is a highly flexible and user-friendly email service that is great for small businesses. They offer excellent features and functionality, including the ability to segment your email list and send highly targeted emails.

MailChimp’s drag-and-drop email builder makes it easy to create attractive and engaging email campaigns. You can also use their visual editor to create branded templates that stay consistent with your company’s image.
With MailChimp, you can create email campaigns to suit every type of customer. You can also segment your list and send different emails to specific groups.

Grow Your Audience with Email Ads

Email ads are marketing emails that include a call-to-action and a link to your website. Using these ads in your email marketing campaigns can help you grow your audience and increase engagement with your emails.

Email ads make it easier for you to promote your products and services. You can use them to encourage your audience to take action, like visiting your website or making a purchase. You can also use them to create brand awareness and drive traffic to your website.
Gmail allows you to send emails that look like advertisements. However, you must follow their rules and regulations. Otherwise, your emails may be marked as spam.
To get the most out of your email ads, be sure to create compelling subject lines and keep your links short and direct. You should also send your ads at the right time of day and avoid sending too many ads each day.

Companies supporting and Partners:

Features:

The Best Email Marketing Services of the 2020s: A Comprehensive Review

What is Email Marketing?

Why Is Email Marketing so Effective?

Best Practices for Successful Email Marketing

Best email marketing services: Summing up

Email Marketing Automation Services

Email Hosting Services

How to choose an email service provider

MailChimp

Grow Your Audience with Email Ads

Email Marketing Automation Services